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The Northern Star

The Northern Star

The Northern Star

Another success for NVD's annual art show
Michelle Yu, Co-News Editor • June 12, 2024

NVD holds an annual art show to display students’ artwork from different art classes the school provides, including studio art and digital...

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Lola Brown, Co Editor-in-chief • June 12, 2024

As the weather gets warmer and seasonal depression is in the rearview mirror, certain songs perfectly match the mood. These “summer songs”...

Graduation caps being thrown in the air.
Photo courtesy of
A senior looks back
Lucy Brisman, Managing Editor/Opinion Editor • May 31, 2024

13 years ago, County Road Elementary School gave me an ID that defined me for my entire academic career. The first four numbers were 2024....

Pre-teen wannabes take over Sephora

 Sephora store
Photo courtesy of Freepik
Sephora store

Over the past two years, the beauty retailer Sephora has experienced an increasing number of preteen customers. This raises concerns for both employees and their respective parents. Known as “Sephora kids,” the children flock to Sephora in droves, making the beauty store a popular after-school location. Several pre-teens have also been caught destroying store property, as well as abusing the samples laid out to be tested. But why are children so zealous about Sephora?

The obsession with beauty can be traced back to the ever-popular social media app TikTok. Children, particularly pre-teens, are exposed to beauty influencers glorifying expensive makeup and self-care products, and by seeing such content are inspired to follow in their footsteps, often in the hopes of looking like the pretty influencers themselves.

Such children are incentivized to purchase the same products used by their favorite influencers, many of which are meant for an older demographic. However, critical concerns arise about the usage of adult products by young pre-teens, many of whom are susceptible to skin damage or acne due to the use of products not meant for children. 

Another factor can be traced back to several Tiktok trends popular among pre-teens, where the latest rage is to destroy Sephora samples, often by mixing several products to create a “smoothie.”

Another trend is to continuously push a variety of sample tabs, all until the product is emptied out, with its destruction gleefully filmed in video accompanied by jaunty music. Such trends are responsible for the actions of the destructive pre-teens, who film themselves partaking in the trend in the desperate hope of reaching internet fame, as well as a sense of similitude with their peers. 

The growing trend of pre-teen customers at Sephora is truly open to question. While regular customers may find the multitude of children in their shopping locations an annoyance, it must be noted that many of these so-called “sephora demons” journey to such stores because there simply aren’t any places specifically suited for pre-teens today.

Parents should take caution when allowing internet freedom for their children, seeing as over-exposure to such toxic trends will cause nothing but harm for most of society. 


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About the Contributor
Sophia Lee
Sophia Lee, Staff Writer
Hi! I’m Sophia, and I’m currently a junior at NVD. I love reading historical fiction, watching comedy shows, and writing for the newspaper. I’m really excited to write and collaborate with the incredible staff here at the Northern Star!
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